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Typography Styleguide

Extracted from Figma — resize the window to see the responsive scale (mobile / 768px / 1024px). This page renders in whichever brand the site has selected under Theme Settings → Branding.

Super Display — .type-super-display-*

Super Display 1

Super Display 2

Headings — h1–h6

Heading 1 — Display 1

Heading 2 — Display 2

Heading 3 — Display 3

Heading 4 — Subhead 1

Heading 5 — Subhead 2
Heading 6 — Subhead 3

Body & prose

Body Large (default <p>). The quick brown fox jumped over the lazy dog. The five boxing wizards jump quickly, and here is an inline underlined link inside the paragraph.

Body Small — .type-body-small. Sphinx of black quartz, judge my vow. Sixty zippers were quickly picked from the woven jute bag.

  • Unordered list item one
  • Unordered list item two
  1. Ordered list item one
  2. Ordered list item two

Supporting

Subhead 4 — .type-subhead-4

UI Text — .type-ui-text (buttons, labels, meta)

Eyebrow — uppercase kicker

Body Large Link

Body Small Link

Color palette — slot names and this brand's Figma labels

Yellow

.bg-brand-1 · #FCCA17

Tangerine

.bg-brand-2 · #FCAF17

Orange

.bg-brand-3 · #FF7F35

Red

.bg-brand-4 · #FF4750

Purple

.bg-brand-5 · #BB3E97

Dark Purple

.bg-brand-6 · #7F1460

LTR Black

.bg-ink · #1C1C1C

LTR Black

.bg-ink-deep · #1C1C1C

Text Grey

.bg-text-grey · #555555

Background Gray

.bg-background-gray · #F2F3F4

White

.bg-white · #FFFFFF

Gradients — block/component backgrounds

Gradient 1
Gradient 2
Gradient 3
Gradient 4
Gradient 5

Headings fill with --brand-gradient-heading and the primary CTA with --brand-gradient-cta — this brand points both at whichever of the five it uses.

Buttons — variants & states

Solid / Fill (primary)

(hover · focus · active are interactive)

Solid / White (for dark / gradient backgrounds)

Text (link-style)